Our team's previous experience
Yassir
Our team helped build Yassir’s ride-hailing product.
View the work ↗Product engineering · UAE & international projects
Custom software development for Dubai & UAE businesses
Custom portals, marketplaces and business systems for Dubai, the UAE and beyond. Built around your workflows, from the first release to a complete platform.
01Working software02Release checks03Clear handover
A product your team can use, maintain and develop.
Your scope
Build around the workflow that makes your business different.
Map the people, permissions and decisions behind a customer portal, marketplace or operational system.
We define a useful first release, connect existing software and build complete workflows around your business.
Relevant products & team experience
Experience behind the work.
Our team's previous experience
Medable
Our team built clinical-trial systems at Medable.
View the work ↗Our own products and prior team contributions. Each story explains our role.
What you can build
Custom software use cases
Customer and supplier portals
Give customers and suppliers secure access to requests, orders, documents and approvals.
Marketplaces and service platforms
Connect listings, bookings, payments and fulfilment, with administration tools for customers and providers.
Internal operations
Replace disconnected spreadsheets with shared assignments, approvals and reporting, retaining useful existing tools.
Choose your approach
Buy, integrate or build a custom platform?
| Approach | A good fit when… | What to consider |
|---|---|---|
| Configure an existing product | Standard workflows already covered by a suitable business application. | You work within the vendor's features, licensing and integration limits. |
| Build around existing systems | A new portal or workflow that needs to connect tools you already use. | The result depends on API access, data quality and each system's constraints. |
| Develop a custom platform | Distinct customer journeys, business rules or multi-sided operations. | Your organisation needs a plan for hosting, maintenance and ongoing ownership. |
Budget & planning
What determines custom software development cost?
We estimate workflows, integrations and operational requirements, with clear assumptions and a defined first release.
- The number of user roles, permissions and approval paths.
- Existing data migration and the availability of usable APIs.
- Transaction rules, reporting needs and release or recovery requirements.
Delivery
From setup to handover.
Define the first useful release
Map users, workflows and dependencies; agree the first release and investigate unknowns.
Build in reviewable stages
Review working software, test key journeys and resolve integrations as we build.
Launch and take ownership
Prepare deployment, monitoring and documentation; hand over the code with agreed support options.
Planning your approach? MVP or full platform: what should you build first? →
Custom software FAQs
Should we build custom software or buy an existing product?
Choose an existing product when it fits. Build custom software when your workflows, customer experience or integrations justify owning and maintaining it.
Can you work with an unfinished product?
Yes. A code, architecture and deployment review identifies what to reuse and what needs repair before adding features.
How do you estimate cost and delivery?
We estimate an agreed scope with explicit assumptions and dependencies. Larger or uncertain projects can start with paid discovery.
Explore further
Related services
Let's work out the next step
Let’s scope your next project.
Tell us what you want to build or improve.
Tell us about your project ↗Prefer email? [email protected] · Meet Aya Studio